Emily Fleniken is an owner of Lemon Seed Marketing, a home service marketing and branding agency. With a background in graphic design and production, Emily understands realistic ways to bring a brand to life. Her creative approach to becoming more recognizable and memorable has helped elevate and grow many businesses in the trades industry. She is passionate about developing brands that catapult companies to maintainable growth and building a legacy for many years to come.


With well over 20 years of marketing and employee engagement experience, Crystal Williams brings an out-of-the-box approach to marketing strategies and community involvement. Her passion for the service industry stems from growing up in the heating and air conditioning world with her family's east Texas heating, air, and plumbing business. She thrives on helping family-owned and operated businesses grow to their potential and create superior company cultures with engaged employees.