Frankie Lubin is the speaker, creator, and founder behind the Made Different brand. Born in St. Lucia, he moved to the U.S. just before turning 18—seeking a better life but finding himself caught in the same traps many men face: bad habits, misplaced priorities, and no clear sense of identity. After years of searching for validation in all the wrong places, Frankie met Jesus and discovered his true identity. That encounter transformed his life and ignited his mission to help other men break free from the cycles that keep them stuck.